Once every 4 year, countries across the globe come together to fight for the prestigious FIFA trophy. But how can the ad world stay behind? Brands capitalising on this mega soccer event, put their best foot forward to woo their consumers with the best and most sticky campaigns. Let’s have a look at the ones which stood out during FIFA 2014 (not in the order of ranking)
Advertising Agency: W+K Portland, USA
3. Visa: Samba
Advertising Agency: AKQA, Brazil
5. McDonald’s GOL
In honor of the FIFA World Cup™, we’ve searched the globe for the most talented trick shot heroes. They also changed the look of the iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup™ in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) app that will reward customers with an engaging, virtual trick-shot challenge.
7. Coke – One World, One Game
Special Appearances: Neymar da Silva Sr., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry.
Which one was your favourite?