Dog Tested. Dog Approved.

Subaru believes that a typical owner of their product is very well integrated into a family system – involved with kids in their sporting activities, going on family road trips and even taking their dogs along where ever they go.
 
Family Portrait of The Barkleys
Earlier this year, Subaru launched a campaign “Meet the Barkleys” in North America. Believe it or not, the Barkleys are not humans, but are dogs. Through a series of 30 second spots, the campaign takes you through the dramatic real life situations that the Subaru loving Barkleys go through.
 
1. In the House – Who gets the best of the Barkleys?
 
 
2. What’s the fuss about? – Why are the Barkleys barking on the road?


3. Road Trip Convenience Store – Do the Barkleys pull over actually for refreshments?


4. Turn Signal – Some gets stuck behind the wrong driver.


5. Teenagers – This one is my favourite. Watch out boys!


Now let’s meet the adorable Barkleys.
 
Auggie
Father – Auggie is a 5-year-old purebred Golden Retriever from a little town in Canada. He rose to prominence starring in Hollywood movies and television shows and has many television commercials to his credit.
 
Stevie
Mother – Stevie is a 4-year-old purebred yellow Labrador Retriever who was rescued from an animal shelter in Pasadena, California. She started training a mere six months ago, and playing “Mom” for Subaru is her first big break.
 
Sadie
Daughter – Sadie is a purebred Golden Retriever from Moorpark, California, who was just adopted by a loving family. She is a growing pup at about six months old, and these are her first big TV commercials.
 
Sebastian
Son – Sebastian is a 12-week-old Golden Retriever from the same breeder as Sadie in Moorpark, California.
 
You can follow the Barkleys on Tumblr
CREDITS
Client: Subaru of North America

A dog makes your life happier. Adopt.

Brand: Pedigree
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Officer:Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu, Renato Simoes, Bruno Prosperi
Copywriter: Ana Carolina Reis
Art Director: Marco Monteiro
Photographer: Elene Usdin
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Ricardo Taunay, Italo Vetorazzo
Advertiser’s Supervisor: Marina Sachs
Planners: Cintia Gonçalves, Fernanda Barone