Subaru believes that a typical owner of their product is very well integrated into a family system – involved with kids in their sporting activities, going on family road trips and even taking their dogs along where ever they go.
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| Family Portrait of The Barkleys |
Earlier this year, Subaru launched a campaign “Meet the Barkleys” in North America. Believe it or not, the Barkleys are not humans, but are dogs. Through a series of 30 second spots, the campaign takes you through the dramatic real life situations that the Subaru loving Barkleys go through.
1. In the House – Who gets the best of the Barkleys?
2. What’s the fuss about? – Why are the Barkleys barking on the road?
3. Road Trip Convenience Store – Do the Barkleys pull over actually for refreshments?
4. Turn Signal – Some gets stuck behind the wrong driver.
5. Teenagers – This one is my favourite. Watch out boys!
Now let’s meet the adorable Barkleys.
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| Auggie |
Father – Auggie is a 5-year-old purebred Golden Retriever from a little town in Canada. He rose to prominence starring in Hollywood movies and television shows and has many television commercials to his credit.
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| Stevie |
Mother – Stevie is a 4-year-old purebred yellow Labrador Retriever who was rescued from an animal shelter in Pasadena, California. She started training a mere six months ago, and playing “Mom” for Subaru is her first big break.
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| Sadie |
Daughter – Sadie is a purebred Golden Retriever from Moorpark, California, who was just adopted by a loving family. She is a growing pup at about six months old, and these are her first big TV commercials.
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| Sebastian |
Son – Sebastian is a 12-week-old Golden Retriever from the same breeder as Sadie in Moorpark, California.
You can follow the Barkleys on Tumblr
CREDITS
Client: Subaru of North America
Client: Subaru of North America
Agency: Carmichael Lynch
