Dog Tested. Dog Approved.

Subaru believes that a typical owner of their product is very well integrated into a family system – involved with kids in their sporting activities, going on family road trips and even taking their dogs along where ever they go.
Family Portrait of The Barkleys
Earlier this year, Subaru launched a campaign “Meet the Barkleys” in North America. Believe it or not, the Barkleys are not humans, but are dogs. Through a series of 30 second spots, the campaign takes you through the dramatic real life situations that the Subaru loving Barkleys go through.
1. In the House – Who gets the best of the Barkleys?
2. What’s the fuss about? – Why are the Barkleys barking on the road?

3. Road Trip Convenience Store – Do the Barkleys pull over actually for refreshments?

4. Turn Signal – Some gets stuck behind the wrong driver.

5. Teenagers – This one is my favourite. Watch out boys!

Now let’s meet the adorable Barkleys.
Father – Auggie is a 5-year-old purebred Golden Retriever from a little town in Canada. He rose to prominence starring in Hollywood movies and television shows and has many television commercials to his credit.
Mother – Stevie is a 4-year-old purebred yellow Labrador Retriever who was rescued from an animal shelter in Pasadena, California. She started training a mere six months ago, and playing “Mom” for Subaru is her first big break.
Daughter – Sadie is a purebred Golden Retriever from Moorpark, California, who was just adopted by a loving family. She is a growing pup at about six months old, and these are her first big TV commercials.
Son – Sebastian is a 12-week-old Golden Retriever from the same breeder as Sadie in Moorpark, California.
You can follow the Barkleys on Tumblr
Client: Subaru of North America

Crate Training a puppy

During our discussion with pet parents on crate training, we have realised that a lot of them think crate for puppies is a cruel idea. Sometimes when we have some guests over and they spot Moose’s crate, they give us a bewildered look. But in reality, it has more benefits in short term as well as long term.
Dogs are den animals and if crate training is done the right way at an early stage, he associates it as his den – a place to relax, sleep and feel safe in. The key benefits of crate training are:
  1. Housetraining
  2. Limiting his movement in the house thereby exposing him to the risk of chewing things which can be harmful to him or even damaging your belongings and furniture
  3. Since a dog would never soil their den, at some level it also teaches them to hold on as a puppy
  4. Sometimes if you are relocating or traveling to another destination in a car, train or flight, it will be easier for your dog to travel in one if he is familiar with it
Size chart for Collapsible Wire Frame Crates
There are broad ranges of crates which are available in the market.
1. Collapsible Wire Frame Crates
These can be folded for storage and provide ventilation for your dog as it has welded wire units on all sides. While purchasing, do check the quality of the wire mesh to ensure it is sturdy enough. While these might not be permitted in a flight, I find these most comfortable for training and can be taken along during road trips
2. Solid Plastic Crates
Made of sturdy plastic, these are more appropriate for flight travel. However, you must check with the airline on the approved specifications beforehand. For housetraining, I feel wire frame ones are better as you can also monitor the activity of your dog from a distance, which won’t be the case here as they are covered. Also these are cannot be folded and hence for bigger dogs, these can be really heavy to carry.
Solid Plastic Crates – Heavy in weight, but mandatory while transporting dogs in flight
These are two types which are easily available on pet stores in India. In addition, you also have soft sided crates, wood crates (can be made to order) and aluminium crates (used mainly at animal labs and not advisable). We got XL size crate for Moose from Dogspot.
Soft Sided Crates
Wood Crates
Aluminium Crates
But what you must also be conscious of is that if you misuse the crate to punish your dog or do not introduce the concept to him in the right manner; he could soon start detesting the crate and never get used to it. Also since they are puppies and can’t hold their bladder for too long, you should not leave them inside the crate for more than 2-3 hours at one time. Please remember that they still need their share of human interaction, play, stretching and chasing their favourite toys, hence don’t put them in crate for too long. Once you have the confidence that his behaviour is getting contained, you can get away with the crate. Though for winters, we tend to make it like a warm cozy for him with blankets covered from three sides and keep the door open. That helps him decide when he wants to go inside and take a nap and when he wants to step out.
The approach that you must take while crate training your pup:
1. Introducing the pup to the crate
The idea is to make him familiar with the crate. Place his bed, blanket and few toys inside the crate to make the setup familiar. Place the crate in an area where you spend maximum time. We started it with the dining hall and then moved it from one bed room to the other to make him comfortable. Throw a few treats inside and keep the door open to allow free movement. Every time he enters inside, use the word which you want him to start associating with the crate. We used to say “bed” every time he walked him. Gradually you can also start feeding him a few meals inside the crate.
Moose exploring the crate and getting comfortable with the setup. Notice the toys and cushions we have placed inside to make the envrionment familiar for him
2. Staying inside the crate
While feeding him meals, try to close the door slowly and see his comfort level. Gradually get him used to staying inside for a few seconds to a few minutes. We used to call out “bed” and wait for him to go inside the crate and every time he did, we rewarded him with treats. Slowly we started making him stay inside the crate, then start walking away and then return back in a few seconds. The idea is that he should be rewarded if he begins to stay inside the crate when you move out of sight. Slowly start increasing the stay period.
Eventually he started sleeping inside the crate and got comfortable to staying in it for longer period
3. Crate him for longer period
Start increasing the length of his stay inside the crate. Also you can start putting him crate before stepping out of the house. Start with a few minutes before you leave to say around 10-15 minutes. Reward him once he goes inside the crate and also reward him once you return. Leave him with a few interactive toys to keep him busy. Ensure that when you return, you don’t encourage him hyper excitement, keep the act of entering back inside the house like any casual affair. This worked for us and over a period of time, he would just wag his tail when we would return but not get hyper when we would open the crate. We also started putting him inside the crate in the night when used to sleep. The advantage we had was this happened during the winter period and he was more than happy to rush inside for a cozy sleep.

Top 10 ad campaigns of FIFA 2014


Once every 4 year, countries across the globe come together to fight for the prestigious FIFA trophy. But how  can the ad world stay behind? Brands capitalising on this mega soccer event, put their best foot forward to  woo their consumers with the best and most sticky campaigns. Let’s have a look at the ones which stood out  during FIFA 2014 (not in the order of ranking)

 1. Nike Football – Winner Stays

In this game of winner stays, every touch of the ball proves that football has and will always belong to those who Risk Everything, even when it matters the most.
Featuring: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois, and Tim Howard.
Advertising Agency: W+K Portland, USA
‘The Last Game’ is a story about the approach of taking risks in football versus playing safe. The scientist and the clones want to prove that the game of football is more effective when played without taking any risks. Ronaldo Fenomeno and the original players disagree, and they are willing to risk everything in order to prove the scientist wrong. There is only one way to know who is right: the Last Game.
Featuring (animated): Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno.

 Advertising Agency: W+K Portland, USA

 3. Visa: Samba

Every country has its own Samba, its own joy, its own way of dancing with a football. And since every dance needs to be celebrated with a unique song, Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then they asked 32 filmmakers to show the world how their nation celebrates the FIFA World Cup.
The result is The Samba of the World, a spirited journey around the globe. Get to know each country’s wonderfully unique way of celebrating – including regional dance moves, food fans enjoy on match days, the type of gear they wear, even their country’s football rituals and history.

Advertising Agency: AKQA, Brazil
Stepping on to the biggest stage in world football means your wildest dreams or worst nightmares can become a reality. Leo Messi and all players going to battle in Brazil have a choice to make — all in or nothing.
Advertising Agency: TBWA

5. McDonald’s GOL
In honor of the FIFA World Cup™, we’ve searched the globe for the most talented trick shot heroes. They also changed the look of the iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup™ in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) app that will reward customers with an engaging, virtual trick-shot challenge.

Pepsi® globally premiered a two-minute television commercial as part of the brand’s 2014 football campaign — celebrating football and music proving that “NOW IS WHAT YOU MAKE IT.” Starring the impressive 2014 Pepsi all-star #FutbolNow lineup — Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi — the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie’s iconic classic, “Heroes” — available on iTunes. 

  7. Coke – One World, One Game

The 2014 FIFA World Cup™ in Brazil is approaching fast. The FIFA World Cup™ isn’t just about one country though, it truly is the World’s Cup! To celebrate fans of the greatest football event on Earth, FIFA & Coca-Cola are inviting the world to Brazil for this historic event.
Young men and women from cities and communities around the world were invited to the 2014 FIFA World Cup™ in Brazil by Coca-Cola. From an isolated community in the Amazon in Brasil, to the forgotten city of Ramallah, Palestine, Eastern Europe, and the tsunami affected area of Otsuchi, Japan. Because the 2014 FIFA World Cup™ is truly the World’s Cup and everyone is invited!


  8. Beats by Dre – The Game Before The Game

Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won.
Featuring: Neymar Jr., Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, and Robin van Persie.
Special Appearances: Neymar da Silva Sr., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry. 

  9. ESPN – Time Zone

When the World Cup starts, every fan around the globe has to adjust their schedule to Brazil’s, which means they have to make a little extra effort to watch their team’s matches.

The 2014 FIFA World Cup™ is here. Adriana Lima and Kia want us all to put down the football and pick up a futbol. 

Which one was your favourite?

Healthy home-made peanut butter

Most of the brands of peanut butter available in the market pack a host of preservatives and sweeteners which might not be healthy for your dogs. Even though they will drool at the mere smell of it, we need to ensure that we give them the home made version which is natural and healthier. It takes less than 30 mins to prepare it at home and can also be used as an ingredient in home-made cookies.
  1. 400 grams shelled and unsalted peanuts
  2. Honey
  3. Refined Oil
  1. Roast the shelled, unsalted peanuts for a few minutes
  2. Add them to the food processor
  3. Process the peanuts till the texture becomes like a smooth paste
  4. In between keep checking on the texture and once it becomes finely grind, add 1 tbsp honey and 1 tbsp refined oil
  5. Process it again until it becomes a fine paste. The motor of the processor can heat up during the process, hence its advisable to give it appropriate breaks
  6. But more importantly, you need to keep a track of the transition stages the peanut will undergo. Refer to the images below for reference
Let the final paste come to room temperature before storing it in a jar inside a refrigerator. Not only is this safe for your pets, you can also use it for your own consumption 🙂

A dog makes your life happier. Adopt.

Brand: Pedigree
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Officer:Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu, Renato Simoes, Bruno Prosperi
Copywriter: Ana Carolina Reis
Art Director: Marco Monteiro
Photographer: Elene Usdin
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Ricardo Taunay, Italo Vetorazzo
Advertiser’s Supervisor: Marina Sachs
Planners: Cintia Gonçalves, Fernanda Barone