Once every 4 year, countries across the globe come together to fight for the prestigious FIFA trophy. But how can the ad world stay behind? Brands capitalising on this mega soccer event, put their best foot forward to woo their consumers with the best and most sticky campaigns. Let’s have a look at the ones which stood out during FIFA 2014 (not in the order of ranking)
1. Nike Football – Winner Stays
In this game of winner stays, every touch of the ball proves that football has and will always belong to those who Risk Everything, even when it matters the most.
Featuring: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gerard Piqué, Gonzalo Higuaín, Mario Götze, Eden Hazard, Thiago Silva, Andrea Pirlo, David Luiz, Andrés Iniesta, Thibaut Courtois, and Tim Howard.
Advertising Agency: W+K Portland, USA
‘The Last Game’ is a story about the approach of taking risks in football versus playing safe. The scientist and the clones want to prove that the game of football is more effective when played without taking any risks. Ronaldo Fenomeno and the original players disagree, and they are willing to risk everything in order to prove the scientist wrong. There is only one way to know who is right: the Last Game.
Featuring (animated): Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno.
Advertising Agency: W+K Portland, USA
3. Visa: Samba
Every country has its own Samba, its own joy, its own way of dancing with a football. And since every dance needs to be celebrated with a unique song, Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then they asked 32 filmmakers to show the world how their nation celebrates the FIFA World Cup.
The result is The Samba of the World, a spirited journey around the globe. Get to know each country’s wonderfully unique way of celebrating – including regional dance moves, food fans enjoy on match days, the type of gear they wear, even their country’s football rituals and history.
Advertising Agency: AKQA, Brazil
Stepping on to the biggest stage in world football means your wildest dreams or worst nightmares can become a reality. Leo Messi and all players going to battle in Brazil have a choice to make — all in or nothing.
Advertising Agency: TBWA
5. McDonald’s GOL
In honor of the FIFA World Cup™, we’ve searched the globe for the most talented trick shot heroes. They also changed the look of the iconic red French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup™ in Brasil. In addition, the new fry boxes will be the key to “unlocking” a new Augmented Reality (AR) app that will reward customers with an engaging, virtual trick-shot challenge.
Pepsi® globally premiered a two-minute television commercial as part of the brand’s 2014 football campaign — celebrating football and music proving that “NOW IS WHAT YOU MAKE IT.” Starring the impressive 2014 Pepsi all-star #FutbolNow lineup — Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi — the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monáe as she performs an exclusive, fresh take of David Bowie’s iconic classic, “Heroes” — available on iTunes.
7. Coke – One World, One Game
The 2014 FIFA World Cup™ in Brazil is approaching fast. The FIFA World Cup™ isn’t just about one country though, it truly is the World’s Cup! To celebrate fans of the greatest football event on Earth, FIFA & Coca-Cola are inviting the world to Brazil for this historic event.
Young men and women from cities and communities around the world were invited to the 2014 FIFA World Cup™ in Brazil by Coca-Cola. From an isolated community in the Amazon in Brasil, to the forgotten city of Ramallah, Palestine, Eastern Europe, and the tsunami affected area of Otsuchi, Japan. Because the 2014 FIFA World Cup™ is truly the World’s Cup and everyone is invited!
8. Beats by Dre – The Game Before The Game
Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won.
Featuring: Neymar Jr., Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, and Robin van Persie.
Special Appearances: Neymar da Silva Sr., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry.
9. ESPN – Time Zone
When the World Cup starts, every fan around the globe has to adjust their schedule to Brazil’s, which means they have to make a little extra effort to watch their team’s matches.
The 2014 FIFA World Cup™ is here. Adriana Lima and Kia want us all to put down the football and pick up a futbol.
Which one was your favourite?